Wax News Archive
Essex Boat Yards Uses Wax Digital Technology to Auction Exclusive Yachts
Wax Digital’s eSourcing technology, usually used to drive down supplier costs in the purchasing process, will help Essex Boat Yards to sell a range of exclusive yachts to consumers in a ‘forward auction’ due to take place on May 1, 2009.
“The platform will be used to conduct the auction in the same way that we would conduct a reverse auction with potential suppliers, but in this case the technology will be driving best value for the consumer,” said Paul Layzell, Head of Sourcing.
Interested parties can register their intent to bid up to six weeks before the auction takes place and will then be contacted by Essex Boat Yards, prior to engaging in the auction on May 1st.
“We chose to work with Wax Digital because they are a market-leading provider of auction technology and have a team of expert consultants on hand to help us get the best out of that technology – they have supported us in developing the auction, providing advice and best-practice expertise.
“Another advantage in using Wax Digital over more mainstream auction sites such as eBay is that the entire process is linked to the Essex Boat Yards website – where the details of each of the boats in the auction are listed - giving greater control of the process.
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 The system allows us to closely follow each event as it unfolds and communicate with bidders online during the event, delivering a premium service to our customers. Essex Boat Yards
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"The boats we sell are high-end luxury items and quality of service to the customer is important - this method provides exclusivity; each auction is for ten boats which have been specially selected as our 'Top 10' most exciting boats.
"All of them will be frozen from sale and can only be bought through the auction process. There will be an excellent choice of boats, with differing styles and popular models. A Marine Survey of a boat is usually conducted prior to sale, at a cost of around £300. For those bidders with a serious interest they can purchase a marine survey at an exclusive rate of £60 prior to the auction.
"Working with a provider like Wax Digital also means that as we gather feedback from customers in the coming months we have the flexibility to enhance the experience still further based on what we learn from them."
Essex Boat Yards (co-owners of Rightboat) have customers across the globe, and are publicising the event to customers in the US, Europe, the Caribbean, and Australasia. Information can also be found at http://www.essexboatyards.com/.
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