Privacy Policy

This Privacy Policy sets out how Wax Digital Limited (“Wax Digital” , “we” , “us” , “our”) uses and protects any information that you (“you” , “your”) make available to us in connection with or when you use this Website.

Wax Digital is committed to ensuring that your privacy is protected and will only use your information in accordance with the Data Protection Act 1998. Should we ask you to provide certain information by which you can be identified when using this Website, then you can be assured that it will only be used in accordance with this Privacy Policy.Wax Digital may change this Privacy Policy from time to time by updating this page. You should check this page from time to time to ensure that you understand and are happy with any changes. This Privacy Policy is effective from 13th January 2010, last updated January 2015.

By using this Website, you are deemed to have full knowledge of and to accept this Privacy Policy. If you do not agree to be bound by the terms of this Privacy Policy, please do not use this Website.

What we collect

When you use this Website you may provide us with and/or we may collect personal information about you such as:

  • Name and job title
  • Contact information including email address
  • Demographic information such as postcode, preferences and interests
  • Other information relevant to customer surveys and/or offers

What we do with the information we gather

We (and our representatives) require this personal information to understand your needs and provide you with a better service, and we may use your information for the following reasons:

  • Internal record keeping
  • To improve our products and services
  • To deal with your queries
  • To periodically send promotional emails about new products, events, special offers or other information which we think you may find interesting using the email address which you have provided
  • To contact you from time to time for market research purposes. We may contact you by email, phone, fax or mail using the details which you have provided
  • To customise the website according to your interests (as notified to us from time to time or determined by our use of your personal information).

Who may use your personal information

We (and our business partners) may contact you from time to time to tell you about products or services the same or similar to those that you have enquired about or about other matters that we believe may be of interest to you.

If you do not want us to contact you in this way you can “opt-out” by: clicking the unsubscribe link on received emails or by writing to us at Wax Digital, Grafton House, Grafton Street, Hyde, Cheshire SK14 2AX (marking your correspondence FAO The Marketing Team) or via email to


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. We cannot, however, guarantee that these measures are, or will remain, adequate.


A cookie is a small file of numbers and letters that is placed on your computer hard drive by the websites that you visit.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

For more information about cookies and how you can modify your browser settings please visit:

The Cookies we use

Our website uses a number of cookies. Our cookies do not contain any personally identifying information.

Analytical Cookies
We use traffic log cookies to identify which pages are being used, in what order and for how long. This helps us analyse data about webpage traffic and improve our website in order to tailor it to visitor needs. We only use this information for statistical analysis purposes, all user data is anonymous.

Wax Digital accesses our website visitor tracking information via Google Analytics and Bing Webmaster Tools. You can find out more about Google’s position on privacy as regards its analytics service at .

YouTube cookies
We embed videos from our official YouTube channel using YouTube’s privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode.

To find out more please visit YouTube’s embedding videos information page.

Whoson Cookies
Wax Digital offers a live chat service for website visitors which can be accessed via our contact page. This service is provided by Parker Software and is called WhosOn. The WhosOn cookie is a domain cookie that allows visitors to our website to be invited to use the live chat service.

This cookie is not accessible by Parker Software, or by any other website using WhosOn. The cookie does not contain any personal information, only a randomly generated ID to allow the session of the visitor to be maintained.
For the Live Chat function, a cookie is placed on your computer to identify your visit to our website so that our Live Chat can provide you with the best service. This cookie is linked to identifiable information that we hold about your activity to this website.

This cookie does not hold any private information on your computer, or allow tracking of your visits to other websites.

Social buttons
On the footer panel of our website you will see ‘social buttons’ which are links to Wax Digital profiles on other websites such as Twitter, Facebook, LinkedIn and YouTube.

Within the News section of our website we also utilise ‘social buttons’ which allows users to share those web pages and information with other websites.

In order to implement these buttons, and connect them to the relevant social networks and external sites, there are scripts from domains outside of Wax Digital. You should be aware that these sites may collect information about what you are doing all around the internet, including on Wax Digital’s site. If you click on any of these buttons, these sites will be registering that action and may use that information.

We advise that you should check the respective policies of each of these sites to see how exactly they use your information and to find out how to opt out, or delete, such information.

Links to other websites

Our Website may contain content, services and hypertext links to other websites of interest owned, operated, controlled and/or provided by third parties. Once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this Privacy Policy.

Third party content providers may for example also use cookies over which we have no control. You should exercise caution and look at the privacy statement applicable to the website in question before you submit any personal data to such a website.